Coal

Five years ago, Coal started as a labor of love in an apartment in Portland, Oregon. In our first year, we launched with a vision for a quality headwear line inspired by friends and family. One that that would be an outlet for our whole new take on the woolen, knit beanie.

Drawing from deep roots in art, skate and snowboard culture, Coal delivered great fit and forward thinking design.

We've stayed true to our original inspiration and today, offer a wide range of distinctive pieces from caps and hats to gloves and knits that match your unique life and style. We offer a headwear culture you can't find anywhere else.

We hope you love our products as much as we do. Make them your own, and use them well... welcome to the Coal family.

http://coalheadwear.com/

Capita

In the beginning, there were a few friends and the exchange of ideas. It was a time and place where conversation, collaboration, and the release of creative energy ruled the days and nights, with no hand of the man to ground our ambition. There was a realization that the people our culture celebrates as adults are the same artists, writers, musicians, and thespians we alienate as teenagers, and we desired to reassure the youth that individuality and expression are the keys to a warmer heart.

Snowboarding was our common element and inspiration. It was the gift that let us experience the world from a unique perspective, see things we would have never seen and meet people we would have never met including each other. An organic collective formed and the union bore a CAPiTAlist child to defy the industry that spawned us. There were five humans, black death, and a bird; a rabbit, shapeshifters, and love sickness; dank basements in Vancouver fending for indoor survival; occasional joys of outdoor living, and whispered theories of a mid life crisis.

It was said by many that we wouldnt last two years, and we almost didnt. There were countless trials and tribulations of the under staffed, under funded, inexperienced kind. Factories that have changed, people that have quit, new people that have joined, and of course battles that continue to be fought today. To the people who know about us we represent good times, bad times, the creative release of art, music, emotionsometimes contradictory but never contrived, all in the name of whats real. The truth.

Our beliefs and actions may change over time as we learn from our experience as humans, but what is true will always stay the same. What the truth actually is may not be known, but the desire to find it is what drives us. Over time our only option is to follow our hearts and let ourselves evolve as we learn new things, to recognize our mistakes, and be open to change.

The truth is inclusive, not exclusive, and CAPiTA is the same. You dont have to be the best snowboarder on the hill, or the best artist in the scene, or the coolest kid in town, you just have to be honest with yourself and love snowboarding like we do.

http://www.capitasnowboarding.com/

Sessions

In 1983, a retail shop was started in Northern California, when the world of skateboarding was introduced to plywood ramps and street-style skating. Sessions opened as the first dedicated snowboard-only retail outlet in the U.S. while focused on the sport of snowboarding, Sessions also placed itself at the cutting edge of music and skateboard culture by building a popular punk-rock mail order retail business who’s catalogs were inserted in Alternative Press and Spin magazine, starting a vinyl music label and by becoming an active sponsor of key snowboarding and skateboarding events at the widely known Lake Tahoe, CA snow venues and San Jose CA. skateboard parks.

The Sessions story is a reflection of the past legends that have shaped it and the young athletes who makes Sessions what it is today.

http://www.sessions.com

SPY

The Spy brand was created by the passion of a group of over-achieving athletes and enthusiasts seeking a new visual perspective on technical eyewear products. Our values are not bound by tradition, but based on the core ideals of young-at-heart pioneers, those whose needs to express freedom and innovation are stronger than the rules and conventions of the day.

Our Spy Brand DNA melds an action sports heritage with an affection for fashion-forward styling. Constantly evolving the relationship between material, function and design, our DNA generates an obsession with progress. Spy finds itself at the intersection of retro-futuristic design and optical innovation, while at the same time expressing it's identity through the iconic minds, bodies and vision of the world's greatest athletes and artists.

Born and bred in North County San Diego, Spy Optic's heritage is deeply rooted in action sports. Legendary surf breaks, world-renowned skate parks, and nearby mountains make our backyard the definitive product testing ground for our employees and world class athletes. Our team riders dominate their respective professions; surfing, snowboarding, motocross, skateboarding, wakeboarding, and skiing. Spy mixes eclectic, organic and technological elements of design with action sports and pop culture to produce a product line and lifestyle that is unrivaled.

All Spy sunglass lenses meet the highest optical standards, protecting the wearer's eyes 100% from UVA, UVB, and UVC rays. Spy's strategic commitment to technology is unwavering, exemplified by breakthrough optical engineering advancements such as ARC(r) Prismatic Polycarbonate lenses, and Delta Photochromic(tm) lenses. Proprietary Scoop(r) venting frame design in both sunglass and goggles, Gemini(r) snow goggle lenses, and interchangeable Selectron(tm) foam in our moto goggles have all exceeded existing standards in performance eyewear. Spy is protected by over 40 design and technology patents pending worldwide and is a wholly owned subsidiary of Orange 21 Inc. (NASDAQ:ORNG).

http://www.spyoptic.com/

Deeluxe

Deeluxe came from a ski-boot company that’s been making boots for nearly 100 years. Their quality, craftsmanship, and boot-making knowledge and skills are great. Even though they appear to be a relatively new brand to the North America., dealers and consumers will see that the product is worthy.”

Deeluxe Marketing Manager George Kleckner working on getting the international team up and running, things are looking good for the future of the brand. As the summer progresses, the rest of the team will be announced. For now, T.J. Schneider is already signed and have his own pro-model boot.

http://www.deeluxe.com/

Defcon

Text soon...

http://www.defconnect.com/

FRONTLINE

Text soon...

http://www.flsnow.com/

UNION Binding Company

Your bindings are the most important piece of snowboarding equipment you own. Being the direct link to your board, it’s crucial that your bindings fit and perform at the highest level.

We started Union because we saw the opportunity to introduce fresh ideas, progressive designs, and give riders a new choice of high-end gear. Since we started three years ago, our company’s foundation has always remained the same: Supply the best-fitting, highest-performing and most-durable bindings.

http://www.unionbindingcompany.com/